Poster for the sneaker brand K-Swiss, 2009, 594 x 841 mm. We were invited by the advertising agency Lemon Scented Tea in Amsterdam to participate in their poster campaign for the K-Swiss Classic, the very first sneakers that the LA manufacturer produced. Our given theme was ‘Classic Multiples’, and it was about how the K-Swiss Classic had been multiplied in slightly different forms over decades. In our contribution, each repeated title is treated slightly differently, so that the title can be read in two ways: line by line, but also by following missing letters. So all the lines are connected by ‘rivers’ of spaces, and the title achieves its full sense when all the ‘multiples’ are looked at as a set.