Artist’s Palette: Invitation

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Invitation for the exhibition MeeNa Park: Artist’s Palette, SeMA Buk-Seoul, 2016. Offset printing, 314 x 214 mm. Printed by Top Process. Exhibition curated by Kim Hyejin.

The Korean title — “red, orange, yellow, green, blue, indigo, and purple” — is more informative of the exhibition, which explored color with Park MeeNa’s body of work. The graphic identity was developed along with an idea for the exhibition graphics: the artist drew some large outlined shapes on the wall, and the visitors were invited to fill the shapes using color stickers. The title treatment shows similar colored elements gathering around the lettering. The invitation employs a landscape format and punch holes typical of children’s sketchbooks.