Blast Theory: Catalogue

You Start It, edited by Lee Sooyoung (Yongin: Nam June Paik Art Center, 2017), catalogue for an exhibition by Blast Theory. Offset printing, paperback binding with dust jacket, page size 225 x 228 mm, 96 pp.

The title typography is intended to express the conflation of the virtual and the actual in a way that is not as clichéd as this statement may sound. In an attempt to render the artist group’s italic logo without the matching font, the characters of an upright font were sliced up and then the slices were sequentially offset to create an oblique illusion (a trick that used to be widely adopted by bitmap fonts for low-resolution displays). An upright form was made by applying the same process inversely to a slanted typeface. The Korean typeface is a heavily adapted version of Sandoll Press.

Related link:
Nam June Paik Art Center
Blast Theory

See also:
Blast Theory: Brochure
Blast Theory: Poster