Invitation and the envelope
Printed ephemera for the exhibition Countdown, Culture Station Seoul 284, 2011. Offset printing. Invitation: page size 186 x 261 mm, 4 pp; envelope: 204 x 276 mm; leaflet: page size 148.5 x 210 mm, 6 pp. Printed by Top Process. Exhibition curated by Kim Sungwon.
Countdown was organized as a pre-opening program of the old Seoul Station, which had been restored to its original form and repurposed as a cultural center. The graphic identity is centered on a modified Akzidenz Grotesk condensed typeface, where the baseline of the figure 0 (zero) and the character O is lifted, showing the anticipation for the final moment.