- Banner, 2019. Digital printing, 720 x 720 cm
- Gallery wall graphics, 2019. Self-adhesive vinyl, various sizes
The seven-storied title typography reflects the structure of the major retrospective of David Hockney, which consists of seven sections that show different phases in his evolving body of work.
The display typeface is a version of Avant Garde Gothic by Herb Lubalin, which was designed in the same year as Mr. and Mrs. Clark and Percy, one of most famous paintings by Hockney and a highlight in the exhibition. The Korean headings are set in a similarly geometric yet contrastingly thin typeface. Overall, the typography aims to be elegant and interesting in a slightly affected manner.
- Commissioned by Lee Seungah and Seoul Museum of Art
- Recognized with Korean Design Award 2019, identity design category