Now Jump: Typeface

Now Jump: Identity

Custom typeface for Now Jump!, opening festival of Nam June Paik Art Center, Yongin, 2008. Festival directed by Lee Young Chul.

At a meeting, someone — the governor of the province, no less — pointed out that the title of the festival accidentally contained the initials of Nam June Paik, in that order. We modified the three characters of Helvetica Ultra Compressed so they could stand out. The custom typeface was used for headings throughout promotional materials.

Now Jump: Identity