Gwangju Biennale 2014: Identity

Gwangju Biennale 2014 title treatment: lightGwangju Biennale 2014 title treatment: mediumGwangju Biennale 2014: IdentityGwangju Biennale 2014: self-standing posterGwangju Biennale 2014: site bannerGwangju Biennale 2014: horizontal bannerGwangju Biennale 2014: letterheadGwangju Biennale 2014: press kit folderGwangju Biennale 2014: envelope smallGwangju Biennale 2014: envelope largeGwangju Biennale 2014: business card frontGwangju Biennale 2014: business card back

Graphic identity for Gwangju Biennale 2014. Korean title lettering and applications co-designed by Shin Shin.

The identity for the 10th Gwangju Biennale attempts to capture the provocative theme, “Burning Down the House,” in the most direct way. Inspired by the dynamic and expansive nature of fire, a typographic system with three weights and five different line-breaks was devised to allow the title to occupy as much surface area as possible in any given space. The Korean characters were freshly drawn, breaking some conventional rules, to form a cohesive whole with the Latin counterparts.