Clarifying for Business, Obscuring for Pleasure

Choi Sulki and Choi Sung Min are graphic designers working around Seoul, South Korea. They met at Yale University where they both earned their MFA degrees. After working as researchers at the Jan van Eyck Academie in Maastricht, they returned to Korea in 2005 to start their own practice. Since then, they have created graphic identities, promotional materials, publications and websites for many cultural institutions and individuals. From 2010 until 2013, they worked as graphic designers of the BMW Guggenheim Lab, an ambitious project jointly initiated by the Guggenheim Foundation and BMW, for which they designed an interactive identity system driven by online public participation.

In 2006, Sulki and Min held their first exhibition at the Gallery Factory in Seoul, for which they received the Art Award of the Year from the Arts Council Korea. They have participated in numerous group exhibitions in Korea and abroad, at such institutions as Arko Art Center, Seoul; Gyeonggi Museum of Modern Art, Ansan; Walker Art Center, Minneapolis; SOMArts Cultural Center, San Francisco; Cooper Hewitt, Smithsonian Design Museum, New York; Les Arts Décoratifs, Paris; Plateau, Samsung Museum of Art, Seoul; and National Museum of Contemporary Art, Gwacheon and Seoul. In 2014, they created a publication and exhibition Off-White Paper as part of the International Biennial of Graphic Design Brno. In the same year, they were shortlisted for the Hermès Foundation Missulsang. Recent solo exhibitions include: Perigee Gallery, Seoul, 2017; Whistle, Seoul, 2020; and Kyoto DDD Gallery, 2021. Their work is included in collections at the National Museum of Modern and Contemporary Art in Gwacheon, M+ in Hong Kong, Cooper Hewitt, Smithsonian Design Museum in New York, Musée des Arts Décoratifs in Paris, and Victoria & Albert Museum in London.

Sulki and Min have actively published writings and translations. Since 2006, they have worked with Korean artists and writers to publish books and documents through their own Specter Press. Notable Specter titles include publication-specific works by the artist Sasa[44] and Ob.scene, a performing arts journal focused on the “things out of the stage.” In 2013, Specter Press teamed up with another Korean studio-publisher Workroom Press and set up a joint imprint Workroom Specter, to publish works about design and art with a loose focus on their recent histories.

Both Sulki and Min have widely taught, and have delivered lectures and workshops internationally, at such institutions as the Walker Art Center, Brno Biennial, Ningbo International Graphic Design Biennial, Osaka University of Arts, China Central Academy of Fine Arts in Beijing, Rhode Island School of Design in Providence, and Yale University, as well as numerous schools in Korea. Sulki teaches at Kaywon School of Art & Design, and Min at the University of Seoul.