Mass Studies: Identity, 2018

Graphic identity for Mass Studies, 2018.

This is a yet another adaptation, made upon the architectural firm’s recent move to its own building, of the identity we originally designed in 2010 and then adapted in 2015. The areas that used to be occupied by color spectrums or halftone screens are now filled with a texture that looks like felt or stone, but is in fact a processed photograph of a crowd of people at a rock concert.

Details of the texture