Sulki and Min: clarifying for business, obscuring for pleasure

Choi Sulki and Choi Sung Min, also known as Sulki and Min, are graphic designers working around Seoul, South Korea. They met at Yale University Schoo of Art, where they both earned their MFA degrees in graphic design. After working as researchers at the Jan van Eyck Academie in Maastricht, they returned to Korea in 2005 to start their practice. Since then, they have created graphic identities, promotional materials, publications, and websites for clients including Munhakdongne, Mass Studies, National Museum of Modern and Contemporary Art (MMCA), Seoul Museum of Art, Asia Culture Center in Gwangju, Solomon R. Guggenheim Museum in New York, and M+ in Hong Kong. Their first typeface, Prototype, was released in 2025.

Crossing the border between design and art, they have participated in numerous exhibitions in Korea and abroad. In 2006, Sulki and Min held their first exhibition at the Gallery Factory in Seoul, for which they received the Art Award of the Year from the Arts Council Korea. Then they had solo exhibitions at Kimjinhye Gallery, Seoul, 2008; Perigee Gallery, Seoul, 2017; Whistle, Seoul, 2020; AVP Lab, Seoul, 2021; and Chulalongkorn University, Bangkok, 2023. In 2014, they created a publication and exhibition Off-White Paper as part of the International Biennial of Graphic Design Brno. In the same year, they were shortlisted for the Hermès Foundation Missulsang. The first mid-career survey of their work was held at DDD Gallery, Kyoto, in 2021, and another retrospective was presented at Transtage, Hangzhou, in 2024.

Their work is included in collections at the National Museum of Modern and Contemporary Art, Gwacheon; Stedelijk Museum Amsterdam; Cooper Hewitt, Smithsonian Design Museum, New York; Musée des Arts Décoratifs, Paris; Die Neue Sammlung, Munich; M+, Hong Kong; Victoria & Albert Museum, London; Letterform Archive, San Francisco; and Los Angeeles County Museum. In 2025, the first monograph about their work, Sulki and Min and the Expansion of Graphic Design and the Practice of Korean Designers since 2000s and “Dutch Design” and Cultural Identity and Criticality and Artistic Dimensions and Research and Spectral Publishing and Evolving Designs and Micro Typography and the Art of Language and Unordered Control and “Never Read This” and Art as Design as Art and the Phenomenon of Things Appearing Blurry When Too Close and Barely Moving Images and Questions and [in Korean] was published by Workroom Press.

Sulki and Min have actively published writings and translations. Since 2006, they have worked with Korean artists and writers to publish books and documents through their own Specter Press. Notable titles include publication-specific works by the artist Sasa[44] and Ob.scene, a performing arts journal focused on the “things out of the stage.” In 2013, Specter Press teamed up with Workroom Press and set up a joint imprint Workroom Specter.

Both Sulki and Min have widely taught, and have delivered lectures and workshops internationally, at such institutions as the Walker Art Center, Brno Biennial, Osaka University of Arts, China Central Academy of Fine Arts in Beijing, China Academy of Art in Hangzhou, Rhode Island School of Design in Providence, Yale University, Boston University, Central Saint Martins College of Art in London, and Lasalle College of the Arts in Singapore, as well as numerous schools in Korea. Choi Sung Min directed Typojanchi 2013, and co-curated Graphic Design, 2005–2015, Seoul (Ilmin Museum of Art, Seoul, 2016) with Kim Hyungjin. Choi Sulki co-curated The W Show: A List of Graphic Designers (SeMA Warehouse, Seoul, 2017–18) with Na Kim and Chae Lee, and served as the president of Korean Society of Typography from 2022 through 2023. Sulki teaches at Kaywon School of Art & Design, and Min at the University of Seoul.