Published in conjunction with the opening of Amorepacific’s Yongsan headquarters, this book discusses the works done for the cosmetics company by some of the world’s leading architects: Álvro Siza, Neri & Hu, Kim Jong Kyu, Mass Studies, and David Chipperfield.
Overall, the design of the book strikes a balance between an academic publication and a coffee-table portfolio: in its handling of typographic details, arrangement of pictures, use of uncoated paper, and the modest, black-and-white dust jacket on a thick, hardback volume.
The random stripe patterns and the typographic treatment on the jacket and the chapter openings were inspired by the Chipperfield-designed headquarters’ fin-covered surfaces. The square-like, symmetric structure of the building is also reflected by the page layout, which plays with symmetry not only on the double-spread pages (along the binding axis), but also with the English and Korean text blocks placed in a two-by-two rhythm so that each “leaf” bears either language on both sides.
- Pai Hyungmin
- Top Process, Seoul
- Amorepacific Corporation, Seoul