MeeNa Park: Artist’s Palette
- Typefaces: Arita, custom lettering, LL Brown
- Paper: generic duplex board
- Printer: Top Process (Seoul)
- Commissioners: Kim Hyejin, Park MeeNa, Seoul Museum of Art
The Korean title – “red, orange, yellow, green, blue, indigo, and purple” – is more informative of the exhibition, which explored color with Park MeeNa’s body of work. The graphic identity was developed along with an idea for the exhibition graphics: the artist drew some large outlined shapes on the wall, and the visitors were invited to fill the shapes using color stickers. The title treatment shows similar colored elements gathering around the lettering. The invitation employs a landscape format and punch holes typical of children’s sketchbooks.