Jeongho-Choi

AG Super Black Gothic

We were asked to design and exhibit a specimen poster for one of the two typefaces that were being developed at the AG Typography Institute, based on Choi Jeongho’s original drawings. They also gave us some quotations attributed to him: we were asked to choose one of them and use it in the poster.

We loved the typefaces but didn’t find the quotations very interesting. We chose one particularly uninspired one, which begins with (translated): “Young people these days….” It goes on to suggest how the impatient younger designers are unfit for such a demanding job as type design, which requires commitment and craftsmanship. We changed parts of the text to invert the meaning, but the working font they let us use only had the glyphs that were needed to set the given text, so the changed parts were not displayed properly.

Credits