The artist Kwon Ahram questions how our visions of the future are shaped by the blind faith in technological progress, as “the ‘eye’ of the machine grows sharper while human vision grows dimmer” (exhibition introduction).
The exhibition’s graphic identity emphasizes the symmetry and repetition in the show’s two-word title: both words have a symmetric letter at their centers (“V” and “Y”), and each letter is preceded and followed by “E”s. We devised a mirror-image-like title typography using the middle letters as an axis. It was also considered that the screen, the primary material in the artist’s large-scale media installations, is often compared to a mirror.
The digital poster imagines a situation in which a person, facing a screen, is engaged in a staring contest with whatever lies behind it.
- Project type:
- digital collateral
- Typeset in:
- The Future
- The Future Mono
- Commissioned by:
- Kwon Ahram
- Songeun Art and Cultural Foundation
