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Homo Faber: Advertising

Outdoor advertising for the exhibition Homo Faber: Craft in Contemporary Sculpture, Asia Culture Center, Gwangju, 2019. Digital printing, various sizes. Exhibition curated by Kim Sungwon.

The title in Chinese characters is constructed by a list of the mediums actually used in the works on display, from bronze to potassium ferricyanide and ferric ammonium citrate. The show’s materiality is literally spelled out. The symmetric treatment of the elements reminds of a primitive way of construction by stacking up, as with pebble towers.

The text set in a fixed-width, mechanical-looking typeface (a combination of Gongan by Kim Tae-hun and Septima by Radim Pesko) is contrasted with the neoclassical headings (Ahn Sam-yeol-che and Linotype Didot).