Springwave: Identity

Springwave, logo

Graphic identity for Springwave, interdisciplinary performing arts festival, 2007. Festival directed by Kim Seonghee and Kim Sungwon.

The logo evokes a set of simple ideas: the initials S and W; rhythm, movement, wave, and pulse; melting snow in spring; and — why not — a spring.

Springwave, business card, frontSpringwave, business card, backSpringwave, small envelopeSpringwave, large envelopeSpringwave, stickers