Poster for Type & Design Forum: Martin Majoor, Sandoll Communication, 2010. Offset lithography, 594 x 840 mm. Design assistance by Bae Sang-won. Forum organized by Yu Jiwon.

The initials of the lecturer’s name—the two m’s—were set in his well-known typefaces, Scala and Scala Sans. The skeletons shared by the two forms are made visible, responding to ­Majoor’s own explanation of the principles behind the designs.