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The Arko Art Center is an institution affiliated with the Arts Council Korea, and it has a graphic identity program inherited from the Council. This project was to implement new visual “characters” to add to its existing identity, so that the institution could have a more distinct personality.

The new system is centered on a bespoke typeface, Arko Pix. Twenty-six select pictograms became the glyphs of the font, blurring the boundary between the verbal and the visual, to give a new voice to the Center. For the applications, we set some quotations about art in Arko Pix, and added them to the Center’s existing identity.

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Arko Art Center, re-opening invitation