Festival Bo:m 2008: IdentityFestival Bo:m 2008: Identity Festival Bo:m 2008: IdentityFestival Bo:m 2008: Identity

The logo for the new, ambitious performing arts festival is unpredictably light and cautious, almost fragile like a new shoot (“bom” can mean “spring” in Korean). For some reason, it was decided that the logo should maintain a certain size throughout the printed applications: it would be repeated, rather than enlarged, to reinforce its visual presence. Thus, there is only one logo on the business card, but there are ninety-nine logos on the poster.