Life A User’s Manual: Poster

Poster for the exhibition Life A User’s Manual, Culture Station Seoul 284, 2012. Offset printing, 594 x 840 mm. Printed by Top Process. Modeling by Kim Jung Yun. Photography by Nam Ki­yong. Exhibition organized by Korea Craft and Design Foundation and curated by Kim Sungwon.

Life A User’s Manual was an exhibition that explored new connections between life and design in Korea. For the graphic identity, a photo essay by the Italian designer Bruno Munari — “Seeking Comfort in an Uncomfortable Armchair” (1949) — was reenacted in a new context. In the original pictures, which show how designers’ intentions are unpredictably met in real life, the dressed-up, middle-aged, white male designer is trying to find a comfortable posture in a heavy armchair. For this reenactment, however, a young, female Korean designer wearing Uniqlo jeans and a t-shirt tried to strike the same poses on a light-weight Muji office chair. The pictures were taken in the empty venue before the show was installed.