Life: A User’s Manual

Life: A User’s Manual was an exhibition that explored new connections between life and design in Korea. For the graphic identity, a photo essay by the Italian designer Bruno Munari – Seeking Comfort in an Uncomfortable Armchair (1949) – was reenacted in a new context. In the original pictures, which show how designers’ intentions are unpredictably met in real life, the dressed-up, middle-aged, white male designer is trying to find a comfortable posture in a heavy armchair. For this reenactment, however, a young, female Korean designer wearing Uniqlo jeans and a t-shirt tried to strike the same poses on a light-weight Muji office chair. The pictures were taken in the empty venue before the show was installed.

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