Now Jump: Poster

Now Jump: Poster

Poster for Now Jump!, opening festival of Nam June Paik Art Center, Yongin, 2008. Offset printing, 594 x 840 mm. Festival directed by Lee Young Chul.

Exhibited in How Posters Work, Cooper Hewitt, Smithsonian Design Museum, New York, 8 May 2015–24 January 2016. Included in the collection of Cooper Hewitt.

At a meeting, someone — the governor of the province, no less — pointed out that the title of the festival accidentally contained the initials of Nam June Paik, in that order. We modified the three characters of Helvetica Ultra Compressed so they could stand out.