Platform Seoul 2008
Platform was an annual art exhibition shown at venues dispersed around Seoul. The sign-like title treatment suggests a sense of wandering in the city. Platform 2008 was focused on performances and theatricality, and the theme – “I have nothing to say and I am saying it” – was borrowed from John Cage. We directly scanned the source of the quotation from Cage’s book Silence (1961) and incorporated it into the the graphic identity, with the quoted sentence highlighted by an underline.
For the website, we used existing platforms such as Blogger and YouTube to post contents and brought the pages directly into “frames” arranged in a single space.