Since 1989, Songeun Art and Cultural Foundation has been supporting young artists in Korea with various initiatives including its Art Award. Upon moving to a new building designed by Herzog & de Meuron, we designed a new visual identity for the foundation and its art space – now simply called Songeun.
The new identity is centered around a typographic system that consists of a Latin typeface Söhne Schmal Fett with custom-made alternative characters and a matching Korean typeface freshly designed by Yoon Mingoo. The system is prominently applied to the promotional materials for the first Songeun Art Award exhibition at the new space.
- Yoon Mingoo (Korean typeface design)
- Top Process, Seoul
- Songeun Art and Cultural Foundation, Seoul