The 21st Songeun Art Award Exhibition

  • leaflet
  • 2021
  • photocopy
  • 210 x 297 mm (A4), double-sided, 2 versions (English and Korean)

Since 1989, Songeun Art and Cultural Foundation has been supporting young artists in Korea with various initiatives including its Art Award. Upon moving to a new building designed by Herzog & de Meuron, we designed a new visual identity for the foundation and its art space – now simply called Songeun.

The new identity is centered around a typographic system that consists of a Latin typeface Söhne Schmal Fett with custom-made alternative characters and a matching Korean typeface freshly designed by Yoon Mingoo. The system is prominently applied to the promotional materials for the first Songeun Art Award exhibition at the new space.