Before/After: AdvertisingBefore/After: AdvertisingBefore/After: AdvertisingBefore/After: Advertising

    Before/After Mass Studies Does Architecture

    press advertisements

  • 2014
  • offset lithograph
  • 190 x 260 mm, 237 x 265 mm, 214 x 274 mm, and 280 x 290 mm

A mid-career survey of the architect Cho Minsuk and his firm Mass Studies, the exhibition was divided into two sections: “Before” (white room) concentrated on ideas and process, and “After” (black room) showed various aspects of completed buildings, including how they are actually used and how they are portrayed in the media. The graphic identity reflects the sharply differentiated exhibition structure. Before/after, white/black, void/solid, outlines/tonality – the oppositions are aligned along a diagonal dividing a space.

Before/After: Exhibition Graphics

Before/After: catalog

Before/After: Brochure

Before/After: Posters