Installation view

Photo by Shin Kyungsub

Installation view

Photo by Shin Kyungsub

Installation view

Photo by Shin Kyungsub

A mid-career survey of the architect Cho Minsuk and his firm Mass Studies, the exhibition was divided into two sections: “Before” (white room) concentrated on ideas and process, and “After” (black room) showed various aspects of completed buildings, including how they are actually used and how they are portrayed in the media. The vast amount of materials were densely arranged in the space, and the typographic codes connected them to the brochure that explains them.

Installation view

Photo by Shin Kyungsub

Installation view

Photo by Shin Kyungsub

Installation view

Photo by Shin Kyungsub

Before/After: catalog

Before/After: Brochure

Before/After: Posters

Before/After: Advertising