Multiples_Final

This poster is about the K-Swiss Classic, the very first sneakers that the LA manufacturer produced in 1966. The given theme was “classic multiples,” derived from how the K-Swiss Classic had been multiplied in slightly different forms over decades. The brief requested a poster with “a simple title that needs graphic treatment,” rather than any direct exposure of the product itself. In our response, each repeated title is treated slightly differently – by omitting one different letter each time – so all the lines are connected by “rivers” of spaces, and the title achieves its full sense when all the “multiples” are looked at as a whole.

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