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Mass Studies: Exhibition Advertising

Before/After: AdvertisingBefore/After: AdvertisingBefore/After: AdvertisingBefore/After: Advertising

Magazine advertising for the exhibition Before/After Mass Studies Does Architecture, Plateau, 2014–15. Various sizes. Exhibition curated by Ahn Soyeon and Pai Hyungmin.

A mid-career survey of the architect Cho Minsuk and his firm Mass Studies, the exhibition was divided into two sections: “Before” (white room) concentrated on ideas and process, and “After” (black room) showed various aspects of completed buildings, including how they are actually used and how they are portrayed in the media. The graphic identity reflects the sharply differentiated exhibition structure. Before/after, white/black, void/solid, outlines/tonality—the oppositions are aligned along a diagonal dividing a space.