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Introduction

Exhibitions

Publications

Outcomes

Commissioners

Dates

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This belongs to a series of designs for the exhibitions curated by Ahn Soyeon. The three-part series let us reimagine the branding of the Atelier Hermès, as well as reflect on the current practice of graphic design for art institutions. Instead of focusing on individual exhibitions, we made a simple, continuous gesture that connects the discrete projects, which was also intended as an antidote to the perceived excess of design in museums and galleries.