The seven-storied title typography reflects the structure of the major retrospective of David Hockney, which consists of seven sections that show different phases in his evolving body of work. The display typeface is a version of Avant Garde Gothic by Herb Lubalin, which was designed in the same year as Mr. and Mrs. Clark and Percy, one of most famous paintings by Hockney and a highlight in the exhibition. The Korean headings are set in a similarly geometric yet contrastingly thin typeface. Overall, the typography aims to be elegant and interesting in a slightly affected manner.
The SeMA David Hockney exhibition won a Korean Design Award in the identity design category in 2019.