Front page of brochure  Front page of brochure Front page of brochure Front page of brochure Front page of brochure Front page of brochure Front page of brochure Double-page spread of brochure Double-page spread of brochure

David Hockney

The seven-tier heading reflects the structure of the retrospective, which consists of seven sections for different phases in Hockney’s evolving body of work. The display type is a version of Avant Garde Gothic, designed by Herb Lubalin in the same year as Mr. and Mrs. Clark and Percy, one of the most famous paintings by Hockney and a highlight in the exhibition. Overall, the typography aims to be elegant, and interesting in a slightly affected manner.

It was one of the most popular exhibitions ever held at the SeMA, and the free brochure was in great demand. It came out in multiple prints, each time with a different cover.

Related to