The seven-tier heading reflects the structure of the retrospective, which consists of seven sections for different phases in Hockney’s evolving body of work.
The title display type is a version of Avant Garde Gothic, designed by Herb Lubalin in the same year as Mr. and Mrs. Clark and Percy, one of the most famous paintings by Hockney and a highlight in the exhibition. Text is set in a combination of a traditional Myeongjo and a modern revival of Bookman, subtly referencing the period style of the 1960s and 1970s. Overall, the typography aims to be elegant, and interesting in a slightly affected manner. In its large, square format and the case binding with gatefolds, too, the book has a classic, if somewhat out-of-time, feel to it.
The SeMA David Hockney exhibition won a Korean Design Award in the identity design category in 2019.
- Top Process, Seoul