- brochure
- 2008
- offset lithography and saddle stitching
- 110 x 180 mm, 38 pp
Festival Bo:m 2008
The logo for the new, ambitious performing arts festival is unpredictably light and cautious, almost fragile like a new shoot (“bom” can mean “spring” in Korean). For some reason, it was decided that the logo should maintain a certain size throughout the printed applications: it would be repeated, rather than enlarged, to reinforce its visual presence. Thus, there is only one logo on the business card, but there are ninety-nine logos on the poster: and on this modest item, four.
- Top Process, Seoul
Printer
- Festival Bo:m, Seoul
- Kim Seonghee
Commissioners
