Poster for Festival Bo:m 2008, interdisciplinary performing arts festival. Offset lithography, 605 x 840 mm. Festival directed by Kim Seonghee.
The logo for the new, ambitious performing arts festival is unpredictably light and cautious, almost fragile like a new shoot (“bom” can mean “spring” in Korean). For some reason, it was decided that the logo should maintain a certain size throughout the printed applications: it would be repeated, rather than enlarged, to reinforce its visual presence. Thus, there is only one logo on the business card, but there are ninety-nine logos on the poster.