Festival Bo:m 2008: ProgramFestival Bo:m 2008: ProgramFestival Bo:m 2008: Program

Festival Bo:m 2008

The logo for the new, ambitious performing arts festival is unpredictably light and cautious, almost fragile like a new shoot (“bom” can mean “spring” in Korean). For some reason, it was decided that the logo should maintain a certain size throughout the printed applications: it would be repeated, rather than enlarged, to reinforce its visual presence. Thus, there is only one logo on the business card, but there are ninety-nine logos on the poster.

Presented in: 『Graphic West 5: Type Trip to Osaka』 (DDD Gallery, Osaka, 2013), 『Type Trip to Hong Kong』 (K11 Art Space, Hong Kong, 2014)