Festival Bo:m 2008: Promotional MaterialsFestival Bo:m 2008: Promotional Materials


Printed ephemera for Festival Bo:m 2008, interdisciplinary performing arts festival. Offset lithography. Leaflet: saddle stitching with cover, page size 110 x 180 mm, 38 pp; announcement: 220 x 360 mm folding to 110 x 180 mm. Festival directed by Kim Seonghee.

The logo for the new, ambitious performing arts festival is unpredictably light and cautious, almost fragile like a new shoot (“bom” can mean “spring” in Korean). For some reason, it was decided that the logo should maintain a certain size throughout the printed applications: it would be repeated, rather than enlarged, to reinforce its visual presence. Thus, there is only one logo on the business card, but there are ninety-nine logos on the poster.

Festival Bo:m 2008: Promotional Materials