Sasa[44]: Wadangtangtungtang / Rehab 190116~200115

Sasa[44]’s exhibition Wadangtang­tungtang was created mainly for children and families, with the theme of shopping and everyday consumption. The title treatment reflects this theme with the “POP hand,” a highly stylized Korean letterform used in impromptu signs at various “points of purchase.” The type arrangement – the layers of words clumsily stacked on top of each other – suggests the possibility of collapse, which is also hinted at by the show’s title (a Korean echoic word that describes the loud sound of objects hitting the ground).

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