Yellow Pages: Hong Kong

Yellow Pages was a serial about East Asian graphic design, conceived and edited by Goto Tetsuya and published as a separate section of Idea, an international graphic design magazine from Tokyo. Each issue tells a story about a city and its design in the voice of a local designer. The first story, published in Idea, no. 365, is devoted to Hong Kong and Javin Mo.

The name of the series, Yellow Pages, is a conscious play on an Asian stereotype, as well as indicative of the series’ intended use as a reference. The title is literally expressed by the pages’ background color. The densely packed pages and the rough texture created by the bold, monospaced typefaces reflect the contemporary Asian cityscape.

  • published in:
  • Idea, no. 365

Yellow Pages: Hong Kong Yellow Pages: Hong Kong Yellow Pages: Hong Kong

Yellow-Pages-Review-1

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