Yellow Pages: Ho Chi Minh City
Idea, no. 371
- 2015
- offset lithograph
- 225 x 297 mm, 16 pp
Yellow Pages was a serial about East Asian graphic design, conceived and edited by Goto Tetsuya, with Javin Mo from Hong Kong as an associate editor, and published as a separate section of Idea, an international graphic design magazine. Each issue tells a story about a city and its design in the voice of a local designer. The sixth installment published in Idea, no. 371 covers Ho Chi Minh City, and the designer Nguyen Giang.
The name of the series, Yellow Pages, is a conscious play on an Asian stereotype, as well as indicative of the series’ intended use as a reference. The title is literally expressed by the pages’ background color. The densely packed pages and the rough texture created by the bold, monospaced typefaces reflect the contemporary Asian cityscape.
- Project type:
- publication
- Editor:
- Goto Tetsuya
- Typefaces:
- Atlas Typewriter
- Plak Condensed
- TB Gothic
- Paper:
- NT Rasha
- Commissioners:
- Goto Tetsuya
- Idea
