- Yellow Pages: Ho Chi Minh City
- magazine section
- 2015
- offset lithography
- 225 x 297 mm, 16 pp
Yellow Pages was a serial about East Asian graphic design, conceived and edited by Goto Tetsuya, with Javin Mo from Hong Kong as an associate editor, and published as a separate section of Idea, an international graphic design magazine. Each issue tells a story about a city and its design in the voice of a local designer. The sixth installment published in 『Idea』, no. 371 covers Ho Chi Minh City, and the designer Nguyen Giang.
The name of the series, Yellow Pages, is a conscious play on an Asian stereotype, as well as indicative of the series’ intended use as a reference. The title is literally expressed by the pages’ background color. The densely packed pages and the rough texture created by the bold, monospaced typefaces reflect the contemporary Asian cityscape.
- Editors
- Goto Tetsuya
- Javin Mo
- Commissioners
- Goto Tetsuya
- Idea, Tokyo