Yellow Pages: Hong Kong

Yellow Pages was a serial about East Asian graphic design, conceived and edited by Goto Tetsuya and published as a separate section of Idea, an international graphic design magazine from Tokyo. Each issue tells a story about a city and its design in the voice of a local designer. The first story, published in 『Idea』, no. 365, is devoted to Hong Kong and Javin Mo.

The name of the series, Yellow Pages, is a conscious play on an Asian stereotype, as well as indicative of the series’ intended use as a reference. The title is literally expressed by the pages’ background color. The densely packed pages and the rough texture created by the bold, monospaced typefaces reflect the contemporary Asian cityscape.

Yellow Pages: Hong Kong Yellow Pages: Hong Kong Yellow Pages: Hong Kong


Yellow Pages: Bangkok

Yellow Pages: Seoul

Yellow Pages: Beijing

Yellow Page: Taipei